The Involution Phenomenon in the Logistics Industry and Its Countermeasures

The Involution Phenomenon in the Logistics Industry and Its Countermeasures

This paper discusses the involution phenomenon faced by the logistics industry and the resulting industry problems. It proposes a four-step strategy involving customer industrialization, industry solution formulation, solution productization, and product modularization to address competition and enhance service quality. Through case analysis, it clarifies how logistics companies can ensure profitability while achieving healthy and sustainable development, ultimately finding their niche in the market.

07/22/2025 Logistics Industry Insights
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China's Railway Freight Reform Boosts Efficiency Amid Economic Shift

China's Railway Freight Reform Boosts Efficiency Amid Economic Shift

The reform of rail freight is rapidly advancing, with the 'All-to-All' strategy as a cornerstone, aiming to connect directly with large enterprises and provide integrated transportation solutions. Furthermore, the construction of rail logistics bases and the development of container transport are key support points for this reform. Through this series of measures, rail freight will improve efficiency, reduce costs, and contribute to economic development.

07/28/2025 Logistics
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Logistics Insights for the Future Supply Chain

Logistics Insights for the Future Supply Chain

This article explores the trends and challenges faced by the logistics industry in its future development, providing in-depth insights into the transformation of integrated supply chains. It emphasizes the importance of using the latest data and research to optimize decision-making and strategy. Additionally, it introduces a logistics trends map and related podcasts to help businesses identify growth opportunities and enhance competitive advantage.

07/17/2025 Logistics Industry Insights
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Heavy Truck Rental New Models: The Best Choice to Flexibly Respond to Logistics Changes

Heavy Truck Rental New Models: The Best Choice to Flexibly Respond to Logistics Changes

This article explores the strategy of logistics companies choosing heavy truck rental over purchasing during their capacity expansion. By opting for operating leases, companies only pay for usage rights, reducing financial pressure and enhancing flexibility, allowing them to quickly respond to market changes and policy adjustments. As competition intensifies, this new model has become a significant choice for firms to lower risks and improve efficiency.

07/17/2025 Logistics
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Ecommerce Firms Weigh Air Freight Vs Express Shipping Options

Ecommerce Firms Weigh Air Freight Vs Express Shipping Options

International Air Freight and Air Freight + Delivery are crucial options for cross-border e-commerce logistics. This article provides an in-depth comparison of the two services, examining their service scope, processes, target audience, costs, delivery time, and operational complexity. The aim is to offer cross-border e-commerce sellers a valuable reference for selecting the optimal logistics solution and optimizing their overall logistics strategy.

11/03/2025 Logistics Encyclopedia
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Amazon Sellers Guide to Streamlining FBA Inventory with FNSKU

Amazon Sellers Guide to Streamlining FBA Inventory with FNSKU

FNSKU is crucial for Amazon FBA, serving for inventory management and product differentiation. Unlike ASIN/UPC, it helps prevent commingling, reduces risks, and improves operational efficiency. Using FNSKU allows sellers to accurately track their inventory within Amazon's warehouses. This ensures the correct product is shipped to the customer, minimizing errors and returns. Implementing a proper FNSKU strategy is essential for maintaining a smooth and profitable FBA business.

12/29/2025 Logistics Encyclopedia
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Ebay Explores Temu Partnership Amid Diversified Expansion

Ebay Explores Temu Partnership Amid Diversified Expansion

Ebay Network is taking a cautious approach to collaborating with Temu and currently has no plans for large-scale integration. Instead, they are focusing on developing their general merchandise business, expanding into emerging markets such as Mexico, Poland, and Turkey. They adhere to a multi-category, multi-platform development strategy to achieve revenue growth and risk diversification. The general merchandise business remains their core source of profitability.

12/29/2025 Logistics Industry Insights
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Temu Challenges Amazon With Ultralow Prices in US Market

Temu Challenges Amazon With Ultralow Prices in US Market

Pinduoduo's Temu has entered the US e-commerce market, challenging Amazon with a low-price strategy. Temu faces challenges in brand building, product quality, and service. To succeed in the competitive US market, Temu needs to learn from SHEIN's experience, leverage its supply chain advantages, and innovate in user acquisition. Success hinges on addressing these critical areas and establishing a strong value proposition for American consumers.

12/29/2025 Logistics Industry Insights
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Amazon Ad Strategies Boost Sales for Lowcost Products

Amazon Ad Strategies Boost Sales for Lowcost Products

This paper addresses the challenge of advertising low-priced products on Amazon. It proposes a refined advertising optimization strategy, encompassing accelerated campaign iteration, extraction of high-converting keywords, expansion of ASIN targeting, supplementation with category ads, and opportunistic use of Sponsored Display (SD) ads. By effectively implementing these strategies, sellers can potentially overcome traffic bottlenecks and achieve significant improvements in conversion rates and sales.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Face Brand Authorization Suspension Risks

Amazon Sellers Face Brand Authorization Suspension Risks

Amazon sellers should be aware of the account association risks associated with brand authorization. Granting brand authorization can lead to account association, and if one account violates Amazon's policies, other authorized accounts may be affected. It is recommended that sellers exercise caution when authorizing, operate independently, or adopt a multi-brand strategy. Always adhere to compliance regulations to minimize the risk of account association.

12/29/2025 Customs Knowledge
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